Slow fashion is an important part of the “Slow Movement.” It is opposite to what is known as the “Fast Fashion” industry, laying emphasis on the principles, which are very similar to the basic concept and philosophy of fast and slow food.
For instance, this philosophy focuses on a clean environment, good quality, and fairness for both producers and consumers.
You need to know that slow fashion is a unique and sustainable way to determine fashion solutions, which are primarily based on repositioning important strategies such as designing, production, consumption, usage, etc.
All these strategies emerge with the fashion system prevalent globally. The system poses different challenges to slow fashion.
When it comes to slow fashion, it is an alternative to fast fashion and focuses on promoting sustainable and ethical ways of living.
Slow fashion includes everything from “eco” to “green” to “sustainable” to “ethical” to other important aspects of the fashion movement.
More interestingly, the movement is a business model, which focuses on slowing down consumerism as well as respecting both ethics and the environment.
For instance, buying vintage outfits, redesigning old clothes, making clothes and related accessories at home, shopping from smaller producers, buying garments, which last longer are the some of the most important elements of the slow fashion movement or philosophy.
In this sense, new conceptions and production innovations are rapidly redefining the basic idea of slow fashion. Therefore, when you use a single and static definition, you would be actually ignoring the evolution of the concept.
Slow Fashion vs. Fast Fashion
Compared to Fast Fashion, the production of slow fashion makes sure quality manufacturing to enhance and lengthen the life of the clothing material.
Some people consider this movement as an action or revolt against the movement that focuses on fast fashion.
Companies making substantial efforts to develop garments with both emotional and cultural connections are extremely pertinent to the objective behind slow fashion.
For instance, consumers keep clothing objects for longer than one season because they feel culturally or emotionally connected to those particular articles of clothing.
Taxations are in the early stages of development to deter fashion and glamour companies from producing or buying materials, which are not manufactured with organic, recycled, and/or re-purposed materials.
When you use an already made material, it will reduce the carbon footprint of the industry.
There is likewise a significant movement that focuses on companies to become more transparent.
Companies must show their processes of manufacturing should ultimately lead to boosting the reputation of the companies and can help buyers to make more informed and conscious decisions.
Unlike “Fast Fashion,” the Slow Fashion is trending towards conscious buying and companies are attracting new consumers with their environment-friendly processes.
However, it is important for the consumers to do their research about the companies as some of these fashion companies may present the idea of environmental-friendly fashion but in reality, they actually do it without backing it up.
Sometimes, the price is a deterrent for buying slow fashion items – however, in the long run, well-designed and/or well-produced piece of clothing will outlive 5 inexpensive pieces of garments or clothing.
Feel proud of what you wear
In general, the more you spend on your clothes, the more valuable your clothes will hold. It will make your clothing piece more valuable and special – therefore, it will make you feel better about your clothing and you will feel proud of what you wear.
Moreover, slow fashion garments are usually made up of quality materials with timeless designs, which you can wear all year round. The clothing will never go out of style. Experts say that slow fashion clothing must consider their lifecycle end.
In general, if it is well-designed and well-made with natural fibers, it would be easier to make them break down. Currently, the issue with the fast fashion industry is the generation of waste into landfills.
Slow Fashion has become a movement
Traditionally, garments were sourced and produced locally. In Pre-Industrial Revolution, most people would purchase durable garments, which could serve them for a longer period of time.
Many other people would make their own clothing from the resources and/or textiles available to them. Clothing reflected the culture and place of the people wearing them.
Slow fashion in modern days follows some of the principles of the old days.
It encourages people to purchase fewer garments at high quality – which are made through more sustainable processes.
Slow Fashion focuses on the art of cloth manufacturing and appreciating the skills of the people who make them.
Moreover, slow fashion is experiencing increased support for the last couple of years – with extensive awareness from different kinds of consumers who demand higher ethical and sustainability standards.
Recent research studies have shown that more than 20% of the best fashion-related searches on the internet are about ethics, environment, and sustainability.
Characteristics of Slow Fashion
Slow fashion clothing or material is made from high-quality and sustainable materials. Slow fashion garments are often available in smaller stores than large chain enterprises.
They are sourced, produced, and sold locally. In addition, there are usually only a few specific styles of garments per collection that are twice or thrice a year.
Can Slow Fashion change the industrial approach?
From small scale to top-end designers, the value, which makes up this movement recommends a complete overhaul of production and consumption.
This approach has likewise inspired various changes in the last couple of years – specifically in the clothing production processes as well as in consumer behaviour.
Today, there is greater support for this movement, but we still need a long way to go.
If you really want to support this movement, it is important that you become part of the slow fashion movement – looking beyond the cheap and high turn of the fast fashion movement.
Slow Fashion focuses on environmentally friendly fashion products and puts stress on the production of fewer new items.
Slow fashion refers to stick with the garments for a longer period of time.
In this sense, we can say that it is not easier to practice the principles of slow fashion when there are changes in your taste.
A Few Final Thoughts
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